UOLFT/F2 - ISORG
The objective of this mini-research project is to evaluate and discuss how new technologies change and affect business processes. This project shows how information communication technology (ICT) has changed the operations of hotel operations, particularly in room reservation processes.
ICT merges telephone networks with computer networks through a single cabling or link system. This allows large economic incentives, as in huge cost savings due to elimination of the telephone network, merging the telephone network with the computer network system. This has stimulates the growth of organizations with the term ICT. Hence, ICT transforms business and its organisation in the way they operate.
Changes in the business environment leads the global economy to emerge and strengthen. It also causes to increase the knowledge of our societies and the industrial economies. Due to globalisation, business organisations need to think 'globally' as the business environment now is more challenging than ever and that it is a global competition.
Business oraganisations need to realise how businesses operate in a global economic environment basically the increase in trading internationally. To cater this, ICT has solved the distance problem in most business situations as well as problem in decision making.
Hence, most business organisations must develop good technology infrastructure to support their goals and also by upgrading their technologies regularly, for instance upgrading their cashier software and guests tracker software, to keep up with the challenging global environment. This strategy is especially important to the service industry such as the hotel industry.
Hotel room reservation used to be a hassle in the past. The previous process usually involves conventional way such as a trip down to tour agency, contacting hotels and tour agency by telephone and fax. But with advanced information and communication technology (ICT), the process is much more simplified and convenient.
The term ICT literally to clarify its meaning which refers to the merging (convergence) of telephone networks with computer networks through a single cabling or link system to support business goals inline with the fast changing business conditions and new technologies.
For example, The Fullerton Hotel rents Sabre System software that provides business solutions to link business and customer (B2C). Another example, Expedia, an all–in-one travel website uses Pegasystem to manage their business processes.
Filtering at the website allows customers easy search for hotels by choosing our destination, check-in and check-out date, number of rooms, number of persons going, budget and preferences on the type of hotel and amenities such as breakfast, pets allowance, internet access and business centre.
Customers can take an online tour of the hotel and even choose which room they want to stay in. They can surf nearby restaurants and attractions all within minutes. It is quick and easy. Example, Marriott Singapore provides 360 degrees virtual tour.
